CMAT 2023 Slot 2 Questions Paper

The first necessary condition for a project to be viable is that it should have a market, option A. A project needs to have a potential customer base or target market that is willing to pay for the product or service being offered. Without a market, there would be no demand for the project's output, making it unlikely to succeed. Identifying and assessing the market potential is crucial in determining the viability of a project. While government support, expected return, and reliance on tried and tested technology can be important factors, the presence of a market is typically considered the primary condition for a project's viability.

As business grows, time management continues to be an issue, but the entrepreneur's major concern usually becomes finding, retaining, and motivating qualified employees. 

The answer is option B.

"Drone" entrepreneurs suffer losses as they refuse to make any modifications in the existing production methods. Drone entrepreneurs are characterized by their rigid adherence to established practices and resistance to change. They may be unwilling to adapt or innovate, which can result in losses as the business environment evolves and new approaches or technologies emerge. Their reluctance to modify production methods can lead to inefficiencies or the inability to keep up with market demands, ultimately affecting the business's profitability.

Start-ups, Franchises, and buy-ins are legitimate ways on how someone can bring a new business idea to market.

Therefore, the answer is option B.

The business plan of a venture should show consistent but manageable projected growth because many entrepreneurs fail after expanding too rapidly. Sustainable growth allows for a strong foundation, operational efficiency, and risk management. While some investors may prefer quick growth, it depends on their specific objectives. Banks consider profitability along with other factors. Bankers and investors evaluate opportunities based on multiple factors, not just the size of thecompany.

Entrepreneurs have to deal with: C) Both external and internal uncertainties.

Entrepreneurship involves operating in an environment that is characterized by various uncertainties and risks. These uncertainties can arise from external factors such as changes in market conditions, customer preferences, technological advancements, regulatory changes, and economic fluctuations. Additionally, entrepreneurs also face internal uncertainties related to their business operations, such as resource allocation, talent management, product development, and financial stability.

Successful entrepreneurs must navigate and address both external and internal uncertainties to make informed decisions, adapt to changing circumstances, and mitigate risks. They need to stay proactive, gather information, analyze market trends, assess their internal capabilities, and make strategic adjustments to ensure their ventures remain competitive and sustainable.

In the context of market feasibility analysis, the analyst should consider option A) Target market attractiveness as a priority factor. Market feasibility analysis involves assessing the viability and potential success of entering a specific market. Target market attractiveness refers to the desirability and potential profitability of the market segment being considered. By prioritizing target market attractiveness, the analyst evaluates factors such as market size, growth rate, customer demand, competition, and profitability potential. This assessment helps in understanding whether the target market presents a favorable opportunity for the product or service being offered and whether it aligns with the company's objectives and capabilities. Analyzing target market attractiveness provides insights into the market's potential for generating sales, revenue, and long-term success, thus guiding the decision-making process.

According to Gary Hamel, one of the four pillars to create value for the company and the customer is option B) The management innovation. Gary Hamel, a management expert and author, emphasizes the importance of management innovation as a crucial element for creating value. Management innovation involves developing new and effective ways of organizing, leading, and managing within a company. It focuses on improving the efficiency, effectiveness, and agility of the organization's management practices and processes. By innovating in management, companies can drive productivity, foster creativity and collaboration, empower employees, and adapt to changing market conditions, ultimately creating value for both the company and its customers.

The type of innovation that seeks to make a better product to target the high-end of the market is option A) Sustaining innovation. Sustaining innovation involves incremental improvements and advancements in existing products or services to enhance their features, performance, or quality. This type of innovation aims to cater to the needs and preferences of existing customers in the higher-end or premium market segments by providing them with improved or superior offerings. Sustaining innovation helps companies maintain their competitive advantage, retain their customer base, and capture higher profit margins by offering enhanced value propositions to discerning customers.

PERT is best for research and development projects, but CPM is for non-research projects like construction projects. Therefore, CPM is superior to PERT in some situations. Statement C is true.

Therefore, the answer is option D.